What is a C.R.O.?
Chief Revenue Office!
A chief revenue officer (CRO) is a corporate executive responsible for all revenue generation processes in an organization. CROs are accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing and revenue management. They are also responsible for overseeing the strategy for profitable revenue generation over the organization's long term.
Definition by Gartner: https://www.gartner.com/en/sales/glossary/chief-revenue-officer-cro-
A chief revenue officer (CRO) is a corporate executive responsible for all revenue generation processes in an organization. CROs are accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing and revenue management. They are also responsible for overseeing the strategy for profitable revenue generation over the organization's long term.
Definition by Gartner: https://www.gartner.com/en/sales/glossary/chief-revenue-officer-cro-
Why should you consult with a Fractional CRO if you don't have one on staff?
Simply put, a CRO Consultant can:
Help you make more sense out or your revenue channels.
Help you grow your revenue.
Help you improve your revenue channels.
Help you find new revenue channels.
Help you make more sense out or your revenue channels.
Help you grow your revenue.
Help you improve your revenue channels.
Help you find new revenue channels.
Does this sound like you?
- You have no process to find new clients?
- Marketing is blaming Sales for not closing Leads.
- Sales is complaining the Leads marketing is providing are terrible.
- There is simply no synergy between your sales and marketing programs.
- Your client/customer on-boarding has no strategy to increase revenue.
- Not enough attention is being paid to current customers.
- You only have one or two channels for revenue growth.
- Your revenue strategy and tactics are seemingly the same.
We May be able to Help!
C.R.O. Steps and Reviews
1. State of Marketing Review
- Determine the strength of current marketing foundation; i.e. Branding, SEO, etc.
- Review Marketing Strategy including tools used or needed.
- Review Lead Generation and Customer Buying Cycles
- Review Sales Process, including stages and training (if needed)
- Design Basic Plan - Initial set up
- Set up or change tools
- Establish initial KPI's
- Establish lead & funnel scoring
- Identify MQL & SQL standards
- Document the new process
- Continued coaching
- Quarterly reviews and EoY State of Marketing Review
- Continued coaching
- Quarterly reviews and EoY State of Sales Review
Some Of The Success Stories
