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Case Study - A Startup

Startup Signs First Commercial Client

The Business Challenge
This Boston, MA startup robotics company in the manufacturing space, was quickly recognized as an
innovator and received a great amount of attention from Startup Incubators. In addition, they were
awarded seed funding.
Although the technology was great, the entrepreneurs lacked a solid marketing approach.
Furthermore, they did not have a defined sales strategy, lead generation system or a sales process to
take prospective clients through.

The Solution
After analysis, the company enrolled in our complete Custom Sales Solution Program.
To begin, we developed a marketing and sales strategy which met the company’s current needs and
allowed for growth in the future.
The team was taken through our proven sales training philosophy where they learned how an
effective sales process works, and how to use it to their greatest advantage.
Along with the marketing plan, we developed and implemented a lead generation process which
utilizes social media and email marketing.
Next, we established a process to track new leads and developed a follow-up system.
Last, we began developing a hiring process and onboarding system to allow them to hire salespeople.

The Outcome
Within 8 months, the company signed their first commercial customer.
In addition, they were awarded a substantial contract with the United States Air Force.
Furthermore, because of their documented marketing and sales strategy, they are in the process of
receiving additional funding from other sources.
​
How You Generate More Sales
If you would like to explore the many ways to generate more leads, clients, and increase your sales
revenue, take the next step, and schedule a 20-minute fact finding conversation with our CEO, Tom
Libby, right now: Click Here
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  • Home
    • About
  • Interviews/Podcasts
    • LinkedIn Live : Dangerous Conversations with Susan
  • LinkedIn Client Connector
  • C.R.O.-OnDemand
  • Case Studies
    • Case Study-Robotics
    • Case Study-salesforce
    • Case Study-nutritionist
    • Case Study-photographer
    • Case Study-The Only Straw